Social Media Guide

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We believe in open communication and you are encouraged to tell the world about your work and share your passion. Whether you do so by participating in a blog, wiki, online social network or any other form of online publishing or discussion is completely up to you. However, these new ways of communication are changing the way we talk to each other and even to our consumers, target audiences and partners. In order to avoid any problems or misunderstandings, we have come up with a few guidelines to provide helpful and practical advice for you when operating on the internet.

Please familiarize yourself with and follow the Code of Conduct.

When you discuss Coztrix or brand-related matters on the internet, you must identify yourself with your name and, when relevant, your role at Coztrix. Only very few people in this company are official spokesperson for the Group or its brands, so if you are not one of them you must make clear that you are speaking for yourself and not for the company. You can use a disclaimer like “The postings on this site are my own and do not necessarily represent the position, strategy or opinions of Coztrix, its subsidiaries and its brands”. Please always write in the first person and don’t use your company email address for private communications. And please consider that even anonymous postings on Wikipedia can be traced back to the company.

You are personally responsible for the content you publish on blogs, wikis or any other form of user-generated media. Please remember that the internet never forgets. This means everything you publish will be visible to the world for a very, very long time. Common sense is a huge factor here. If you are about to publish something that makes you even the slightest bit uncomfortable, review. If you are still unsure and it is related to Coztrix and its brands, talk to your manager or write to for advice.

Just because information is on the internal network, it is not ok to let the rest of the world know about it. If an item features the sentence “for internal use only” then that is exactly what it means, and it is not meant to be forwarded to anyone who is not employed by Coztrix or its subsidiaries. No exceptions. Messages from our Chief Executive to all employees are not meant for the media. If we as a company wanted a newspaper to know how our Chief Executive sees the future of our company the PR department would call them up and tell them.

It is perfectly fine to talk about your work and have a dialogue with the community, but it is not okay to talk about the design or name of the new product months before its official launch. If you have signed a confidentiality agreement you are expected to follow it. If the judgement call is tough on secrets or other issues discussed, please ask your manager before you publish or forward. Please act responsibly with the information you are entrusted with.

Do not comment on work-related legal matters unless you are an official spokesperson, and have the legal approval by Coztrix, its subsidiaries or its brands to do so. In addition, talking about revenues, future products, pricing decisions, unannounced financial results or similar matters will get you, the company or both into serious trouble. Stay away from discussing financial topics and predictions of future performance at all costs.

Respect your audience. Don’t use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in the workplace. You should also show proper consideration for others privacy and for topics that may be considered objectionable or inflammatory (like religion or politics). We all appreciate respect.

Think about consequences. Imagine you are sitting in a sales meeting and your client brings out a printout of a colleague’s post that states that the product you were about to sell “completely sucks”. Talk about a tough pitch. So, please remember: Using your public voice to trash or embarrass your employer, your customers, your co-workers or even yourself is not okay – and not very smart.

Have you posted something that just wasn’t true? Be the first to respond to your own mistake. In a blog, if you choose to modify an earlier post, make it clear that you have done so.

Please respect copyright. If it is not yours, don’t use it. It is very simple. It is that person’s choice to share his or her material with the world, not yours. Before posting someone else’s work, please check with the owner first.

Don’t cite or reference clients, partners or suppliers without their approval. When you do make a reference, where possible, link back to the source.

Be aware that others will associate you with your employer when you identify yourself as such. Please ensure that your Facebook, LinkedIn or Twitter profile and related content is consistent with how you wish to present yourself with clients and colleagues.

Even if you act with the best intentions, you must remember that anything you put out there about Coztrix, its subsidiaries, its brands can potentially harm the company. This goes for all internal media as well, like the intranet or any newsletters you send out. As soon as you act on the company’s behalf by distributing information, you are upholding the company’s image. Please act responsibly. If in doubt, please contact the Communications Team or your manager before you hit the send button.

Follow Facebook’s, LinkedIn’s, Skype’s and Twitter’s rules. Keep each channel’s privacy and security policies in mind when posting content or responding to others.

Stay away from spam or solicitations. This one is easy. Just don’t post it. We don’t allow solicitations or spam on our social media channels and these types of comments will be removed.

We pride ourselves on adhering to a code of conduct, a set of values, and a commitment to our social media communities. With this in mind, we have the right to remove any content violating any of the above guidelines and appreciate your understanding.

We are happy to share our story with you and we hope to see you on our social media channels.